Cognac Fleur de Lis


Designer: Arthur Schreiber


To develop a cognac for a female audience - an elegant, modern form,
different from other cognacs on the market, with a vivid and
memorable name. The design must be traced the origin of the product
and its target audience. 


Femininity is characterized as the name and the elegance of lines and shapes. Vertical and continuously on the three planes of bottles and boxes is a script typographical representation of the legend about the origin of the symbol of France's FLEUR DE LIS.
Using a non-typical type of cognac capping is convenient and
also practical - the overall design clearly distinguishes the product from other cognacs in the marketplace.

See more images of this lovely concept after the jump. (via sharesomecandy)