Soy Mamelle
Packaging concept by Russian agency, Kian:
"The KIAN brand agency took on the process of naming, formulating a
creative brand conception, and creating the package shape. Soy milk
“Soy mamelle” is a 100% vegetative product. It is a source of high
grade fiber and calcium, containing no cholesterol and a proven ability
to actually lower cholesterol levels in the human body.
The developed conception of the package shape resembled an udder,
which presents the first half of the message in that soy milk is
identical to that of a cow. The second part of the message is delivered
via the colour score and décor of the packaging, which concentrate on
the phytogenesis of the product, creating an image of nature and health.
The packaging is developed with two options, individual and family
size. The individual packaging is made out of glass, while the family
size option is made of a natural latex material. The legs of the
packaging are made of special valves and dose systems which allow the
container to fill multiple glasses simultaneously by gently squeezing
it. In this case, the process of interacting with the packaging becomes
more alive and interesting. This finding has tremendous potential for
improvement of brand identity in POS-materials and nonstandard
equipment trading."
A couple more after the jump.
Andrew Gibbs
Reader Comments (12)
Don't like how it's acting like its enviromentally superior to cows milk, since cultivating soybeans is probably worse.
Not a big fan of choosing to pakage this in an 'udder' when it's not cows milk. To me, that doesn't say that soy milk is the equivalent. I feel more like the product is being slightly deceptive.
The idea of filling multiple glasses by squeezing the udder is really unpleasant! I can't really see how slowly filling multiple glasses through a squeezy hole is massively convenient either.
I do like the actual look of the product, however...it's nicely designed aesthetically.
and cow and soy milk are not "identical."
Is the name meant to be like 'mammal'? Like this is a soy animal I am milking? Kind of weird, and not clear how you pronounce it.
Alphonse: soy beans are not worse. They have been farmed in destructive ways it is true, but cows eat and drink so much during their lives they're many times less efficient than soy.
Maybe an alternative to your idea is having the container shaped like a soy bean? :)
I like the simple green and white colours.
In the design, you can almost taste a deep brainstorm session as it unfolded around the room and then became lost in some weird Frankensteins Soy-Udder.
Take the concept make it 1/2 gallon in glass add a standard pour spout and handle, fill with organic "cows milk" and sell with a refill program for $5.50.
JOSE A. BROUZZO DUNCANINDUSTRIAL DESIGNER