Sensis Condoms

 

  

Designed by Spring Design Partners

Anyone who knows me in real life is probably laughing at the fact that I'm posting about condoms. But I really love this design! In particular, the line drawings, which are very illustrative but tasteful. They are neither too graphic nor too cartoony. You can see the full set of drawings below.

I think the name and logo typography are clever as well, playing off the QuikStrips technology that makes these condoms different from others. (For more information on that, check out the Sensis website, which as far as I can tell is safe -- although perhaps awkward -- for work.) Overall, a clean appealing package that I find far more attractive than this product's big name competitors.

That said, the big name competitors do have an advantage in terms of their brand's perceived trustworthiness. It will be interesting to see how Sensis performs -- no pun intended -- over time, and to see if good design helps the brand build its own positive reputation.

  

  

   

Comments

[Prescott Perez-Fox]

I'm a little embarrassed to admit that these abstract drawings made me blush a little. I wonder what would happen if I were asked to work on a project like this. Awkward levels would be off the chart.

[Tobes]

Gotta love the drawings :)

[MarcBubb]

love it..the actual line drawings on there own don't really do it for me as they look very naive and doodle like lol not a major quality that you may want from a condom but when placed on the packaging the whole thing looks tasteful and sleek which are both qualities that would sell..

[Ali]

The packaging is wonderful; illustrations are fantastic. Except two things are of concern; 1. All the skus are blue with little hints of color differentiation, 2. Depicted characters seems feminine as their is nothing masculine in any of them.

[Cespur]

Really cool, I love the drawing thing. You know what it is, but it's not too pornographic.

[EnergonCube]

Nice.

[eric]

imagine being the intern who had to illustrate how to put it on..

[Yael Miller]

Have to agree there...

[Leigh]

Ugh, heteronormativity. :(

[Jessicrow]

Fun, but too hetero. They're really cutting out a large demographic. I don't think they took the message far enough and could have so much more fun if they included male/male or multiple figures too. Now that would catch attention.

[Don's Johnson]

uh...hetero haters? think ... without us you would'nt be breathing. Oh yea luv the pics!

[M. Lancaster]

Well I work in Product Development for an adult novelty company. Let me know if you want the oppotunity to be awkward. :)

[Prescott Perez-Fox]

Email me, lemme know what you're working on. prescott@perezfox.com