Black Box for Dom Pérignon

 

Marc Newson, a designer based in Australia, designed this insulated, protective carrying case for single bottles of Dom Pérignon.

-via Dezeen.

Comments

[Margaret]

This looks really cheap... something that Dom is not. :/

[helen]

this blog is bookmarked on my browser! question: what is the new font you changed to? i am curious...

[vercordio]

It's called Museo. You can see all of the faces here:

http://www.myfonts.com/fonts/exljbris/museo/

[Andrew Cameron]

Margaret, I have to disagree… I thnk it looks contemporary and classy. I like it.

[Ali]

It is not only inexpensive looking but it is also waste of material as there are no functional benefit evident.

[Yael Miller]

I love how they used a usually mundane packaging format, vacuum-formed plastic, and elevated it with some colorful touches and unexpected context. It's not cheap - it's contemporary.

Another luxury brand that's done this in the past is Issey Miyaki. The outer packaging was inflated plastic like insulation packing material. It was unexpected and very urban.