“The goal was to create a design that is eye-catching, targeting the younger fashion-conscious, trend-led customer. burst* created a clean, bold, strong graphic solution, commissioning and closely art directing illustrations by McFaul. The bold single colours help differentiate the variants and stand out well on-shelf against the kaleidoscope of colour surrounding it. Also making the most of the metal substrate and print limitations. Sales went up dramatically when the new packaging hit the shelves.”
Designed by Burst.
