"Under “Yarmarka Platinum” trade mark customer issued a new series of a premium groat traditionally used in national cuisines all over the world. 'Platinum' is a unique brand on the Russian market. It’s the 1st trade mark that offers rare sorts of cereals from all over the world. 'Platinum' brand has no Russian equivalents in variety of exclusive commodities and spread of collection.
The main task of the project was to create effective instrument of communication bringing home to target audience all USP of brand. Developed visual conception creates unique, striking character and corporate identity of the trade mark. Image of the product plays the main role of design. It’s attractive, textured grane having unusual form and color, shaped of simple, positive graphic symbols."