Studio Spotlight: Dreamerworx

Some nice projects designed by Stefan Vasilev of Sofia, Bulgaria based Dreamerworx:

 

"The client wanted a very stylish retro-looking design, but with a modern appeal. So in the end it came down to a not so regular round shape, avoiding all the usuall bees, sunflower stuff."

"Beer for the hard working tough guy. With no doodles, gold platings, any insignificent items whatsoever. Tough as an army boot."

Two more projects after the jump.

 

"The task was to create a very elegant and interesting label that would make this stand out on the shelf and attract people to grab it among all the other bottles around."

"The idea behind this very exclusive mineral water design is very very simple - everything went from defining the most perfect shape inall of nature - the perfect circle. It is so simple yet so difficult to master, even art students hold exams on just drawing a perfect circle by hand. So the idea was to use the most perfect natural shape in designing this exclusive mineral water bottle. It features a double-cap system with a plastic hood and a metal cap underneath for practical reasons, but not messing up the whole image of the design."

Comments

[Bret]

This is a great collection of work.

[Ali]

Nothing is outstanding here. As for the water bottle, it is not functional at all. The round shape of the bottle, as stated here a work of art, may work probably OK for fragrance category but for the drinks segment it is purely nightmare. As designers, we all understand mutually that we design with consumers in mind but if it also turns into work of art that is like double home run but I do not see that happening here. To summarize, functionality has taken back seat to aesthetics. Also Puria seems like a straight lift-off from a typeface.

[Stefan Vasilev]

It is a typeface, so what? :) I thought it suited the part well. I never stated that it is smething else ;)

As for functionality - it is an exclusive design, not suitable for supermarkets but for high-end luxury restaurants for example. The balance between funcionality and aesthetics is not exact math. It can go back and forth as far as I know.

RegardsStefan a.k.a. Dreamerworx

[Flesher]

its perfect!!

[Ali]

Stefan, I did not mean to offend you but a commentary on the design because it appeared in public domain. FYI: Anything that surfaces on the internet is open to public scrutiny or comments. The thing you mention about my critique that it is OK to be typeface; probably it is, probably it is not. We are in the business to make these products memorable to consumers not to find easy way out; there is nothing memorable about Puria. As for the container's functional perspective, I would like you to post a video of you yourself using it until than I stand for my comments. Also which company is it for? and where can I buy it.

[pilot4ik]

I like the beer most

[Stefan Vasilev]

No offence taken. Don't worry. Just responding to your post, I don't remember saying that you cannot state your oppinion, right? You see the lettering as lacking in identity, I see it as an part of the whole package, and not just a typeface. And I do believe it would stand out in the shelf, next to all the other bottles. We can go on and on for hours with this memorable or not argument. Let's just leave it at that ;)

As for a video, sorry - this is a prototype, if you're interested I can send you the specs about the bottle.

Cheers