Student Spotlight: Ringtons Tea
New project from Dmitri Moruz a student at the British Higher School of Art and Design, Moscow:
"Brief is to design the packaging for a new line of organic loose teas (not a live project, tea company is Ringtons Tea). Things to consider were: to have packaging eco friendly, to communicate the feel of it being exclusive, limited loose tea; try to appeal to young professionals. Solution is incorporating die-cut technique, which brings both: exclusiveness and it is saving on ink, while paper used for the outer layer is made of recyclable materials."