Featured image for SIX

SIX

by First name Last name on 02/18/2010 | 2 Minute Read

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Concept and design: BloomRoom + Alessio Krauss:

"The concept of this new french line of cosmetic products is based on the idea that beauty has six vital needs: Quench, Nourish, Breathe, Laugh, Dream and Love, so for each need there is a product: a moisturizing cream to Quench, an oxygenating gel to Breathe, a serum eyes and lips to Laugh and so on...

The egg symbolizes the cell, rebirth and perfection.

The advertising campaign, also created by BloomRoom and Alessio Krauss for the launch of SIX, stages the packaging to illustrate beauty's six vital needs."

Images of the ad campaign after the jump.

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