Mack Beer rebranding

Mack_fat_05_can 

Mack_pilsner_033_bottle

Rebranding of Mack beer sent in by the folks at Tank:

"Brief: The total product range of Mack Breweries is too fragmented and
widespread. Create a main series including the products strongest
related to the “mothership”: Mack Pilsner. Solution: We created a
streamlined series of products, built on tradition and lifting up the
main brand."

See more after the jump.

 

 

 

Mack_bayer_05_can

Mack_bayer_closeup

Mack_tradisjon_samlet_small

Mack_haakon_033_can