Core Design has created an exclusive run of 200 hand-crafted
jars for the launch of new extra-matured Marmite ‘XO’. A brand iconic in the UK, which has remained virtually unchanged for decades. The new flavour variant has been developed
through an innovative social media campaign, creatively directed by The Core. In a unique example of
consumer engagement, the brand offered its thirty biggest fans (so-called
‘super-lovers’) the chance to be inducted into a secret society, The Marmarati…(more after the break)