Alexander McQueen Packaging
I love the ghostly effect of this packaging.
From Artworklove in Paris:
"The perfume box is an impression of the distinctive MyQueen bottle shape with a subtle superimposition of textural embossing.We arrived at this solution after a series of material tests. The final idea came from stretching latex over the bottle and photographing the results. Sourcing the heavy-duty latex in Paris was one of our stranger shopping trips.
We developed the pack for MyQueen as part of the creative team atResearch Studios Paris."