Alexander McQueen Packaging

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I love the ghostly effect of this packaging.

From Artworklove in Paris:

"The perfume box is an impression of the distinctive MyQueen bottle shape with a subtle superimposition of textural embossing. 

We arrived at this solution after a series of material tests. The final idea came from stretching latex over the bottle and photographing the results. Sourcing the heavy-duty latex in Paris was one of our stranger shopping trips. 

We developed the pack for MyQueen as part of the creative team at Research Studios Paris."

Natasha Chetiyawardana