"Brand creation to redefine luxury Polish vodka. Aloof referenced illustrations and typefaces from 16th century Polish manuscripts to bring a sense of provenance and heritage to the brand and developed an innovative pack to best display the bottle's silhouette. Since launching, it has been acknowledged that U'Luvka has redefined the luxury spirits category. Retailing in more than 39 countries and winner of over 12 international packaging awards, sales targets have been exceeded year on year." Designed by Aloof.