“Being the first release for Bathe Wines, a new brand ID was developed and positioned as hero to help build brand recognition.
The packaging concept plays directly into the theme of the brand name – the label subtly referencing a bathing towel in shape, detail and texture. A custom emboss forms the towel’s fabric pattern, with an all-over matt varnish adding a textured hand-feel. Vintage, varietal and barcode feature as towel ‘tags’.”
