“Packaging design for global luxury spirits brand, Belvedere Vodka. In addition to developing highly innovative concepts for gift packaging (for future release), Aloof were also briefed to refine the existing standard gift box. We conceived a way of making the tree design appear more 3-dimensional and tactile, and sourced a more premium metallic carton board. To make production more accurate and efficient, we replaced the existing caselined box with a sleek carton and made the signature blue seal an integral part of the design. The new gift box was introduced within World Duty Free in 2010.” Designed by Aloof.
