Kleenex team created a facial tissue package solution for the winter season, that will won't steal share from the Kleenex Holiday Oval line.
The approach: Our trend research revealed home entertaining with decadent homemade desserts to be at the heart of the winter season and family celebrations. A rich color palette was created to unify the grouping and countless hours went into researching desserts. The delightfully decadent desserts keep our product in the busiest room of the house during the holiday and beyond. Because the dessert theme isn't too specific to any one holiday, you won't find our product on the discount shelf come Dec 26th.
The team: Illustrator Hiroko Sanders developed the series of desserts via digital illustration. Her attention to detail in cake texture and decoration came from hours of research in bakeries and her own kitchen. Sr. Designer - Jen Brock, Design Manager - Jody Douglas, Creative Director - Christine Mau