Packaging and identity re-branding by Erasmo Ciufo in conjunction with Alemagna.

"The project is a total re-branding plan, aiming to a new high brand-positioning, being presented in the most elegant pastry shops all over Italy. I [led] the whole creative process of Corporate and Editorial, designing the logo, the pattern, the colour system, the 'Milano 1921', the look & feel, the art direction and I cooperated on the packaging design project."

Spotted on designworklife.

Rachel Wiles