Student Spotlight: FIT Graduates, Part III
1. Soil Salvation by Hayley Hackett:
"Soil Salvation is a line of gardening products aimed to encourage consumers to rethink the meaning of gardening. With the use of photography on a sky background, the package delivers the environment you experience while gardening."
2. Chelsea Market Branding by Hiromi Tatsuta:
"Branding the Chelsea Market: Modern and bold but friendly coffee packaging for espresso or cappuccino. The product line might be a souvenir from NYC or bought for home use."
3. Bumbina by Janine Gomez:
"This brand personality expresses the essence of babyhood - a gentle purity that springs from a fresh start. Bumbina aims to help provide moms and dads with more ecologically-designed options for their baby changing needs, so they can make better choices that shape everyone's future."
4. Surf Troll by Jason Maysonet:
"The graphics are inspired by people who live out of their cars searching for the perfect wave."
5. Chelsea Market Exotic Grains Pasta by Joyce Liao:
"This line of pasta for Chelsea Market is made out of exotic grains which are healthier, more nutritious, and gluten-free. The logo is designed to reflect New York's Chelsea Market's architecturally inspired and industrial chic personality."
6. Beebe by Kei Hayashi:
"Beebe is a line of organic dog food, dog cookies, and dog breath mints with the added benefit of energy supplements."
Student Spotlight: Annie Foss
Here are a couple of projects by Annie Foss, a recent design graduate of Chicago Portfolio School.As a recent graduate, Annie is also currently looking for employment.
Grreat Choice dog treats.
I was inspired for this project by my own dog at home. As soon as my parents get back from buying treats for my dog Riley they immediately dump everything into my dog's own cookie jar that sits out on our counter at all times and throw the packaging away. We never had an actual human cookie jar, but the dog's has been there for as long as I can remember. My plan was to incorporate the cookie jar idea into the packaging itself with the idea that consumers could also just leave the jar out on the counter for easy access. Refill packages would be sold separately, but the brand would remain in the consumer's eyes and minds longer."
"Packaging that brings out a full range of emotions.
Planning a creative strategy based on the concrete advantages Bell TV brings to consumers every day through its varied, entertaining offer. People were chosen to illustrate the range of emotions : surprise, enthusiasm, fear, pleasure, amazement etc.
Creating the new packaging for Bell’s television products, inspired by the completely new Bell brand platform, which takes its tone from simplicity, optimism and a friendly attitude toward clients."
Designed and sent in by Montreal based Lg2boutique.
Identica has been appointed by Booost Trading to create and launch their new range of fresh organic juices called ‘Pip’:
"The packaging created by Identica has been developed to represent a fresh, honest approach for the premium 100% fruit blends. The range consists of organic juices bottled into a 1 litre offering and launches with three vitamin packed flavours; Cloudy Apple, Cloudy Apple with Cherry and Cloudy Apple with Mango.
The new range was specifically designed with ‘family’ in mind and incorporates the key brand principles of taste, health and a 100% organic product. Pip is positioned as a premium product but being sold at an affordable price point, making it more accessible to the more ‘eco conscious’ and ‘large family’ target market. Through eye catching design created with children and parents in mind, these ‘fun, fruity and full of goodness’, drinks are created with an aim to be shared and enjoyed by the family together.
Pip juices are made with 100% pure organic fruit, with no concentrates or hidden ‘nasties’. In line with company principles the fruit used is 100% premium organic grade and certified by the Soil Association. The entire chilled range contains no added sugar, no added water, no concentrates, colours or preservatives and importantly for kids – no ‘bits’.
George Corbin, Brand Manager at Pip said:
‘We have developed this range in response to consumer requests for an everyday, fresh and organic juice as an alternative to many of the concentrate filled and non-organic juices on the market. We involved consumers to help us formulate the range and the resulting work that Identica have produced in creating this new brand has been excellent, we are delighted with the results.
Richard Morris, Managing Director at Identica said:
We’re very proud of the work we’ve done for Booost Trading, and the launch of Pip is another step forward for the brand and the company – we’re delighted to be a part of their continuing success story’."
Closeups of the bottles after the jump.
Gatorade G Series Fit
"Gatorade challenged Tether to create a new line of packaging for G SERIES FIT that is specifically for those consumers that are looking for products for their daily routine to get the most out of their workouts. We wanted a design that reflected the lower calorie product and would stand out as something different and new from Gatorade for these consumers. We designed the new forms and graphics to celebrate the stylized bolt on a white background while clearly communicating the usage occasions of 01 Prime, 02 Perform and 03 Recover."
Check it out below!