“I’ve always been intrigued by candy and confectionary aesthetics. The colors, the blissful feeling and total unpretentiousness. That’s what I wanted my own business to feel like. So I made hundreds of chocolate business cards, bigger chocolates to give away (with a golden coupon inside, Willy Wonka style), letters in classic Swedish candybag-paper style, a bag with nougats that represents my services and a big box to send to potential customers. And of course a website. Everything folded and designed hand (except for the actual chocolate, I don’t want to poison people…) with lots of love.”
Designed by independent Swedish art director & designer Joakim Norman.
