Student Spotlight: Tesco Sustainable
New work from Chris Cavill, a design student from Somerset College, Somerset, England:
"The brief is to re-design and create innovative and sustainable packaging, using existing instore products from Tesco.
I chose the category 'soups' and focused on creating sustainable packaging, encouraging the consumer to reuse the container.
I created a separate sub-brand to add to Tesco’s existing ranges; ‘Tesco Sustainable’. As you can see, the typography displays a very distressed typeface to resemble the recycled aspect. It also incorporates Tesco's branded strokes to unify the concept and to symbolise a cycle.
The lid and inner lining of the container communicate to the consumer. As the soup level lowers it reveals messages influencing the consumer to reuse the packaging around the household. (Need a new sandwich container? Use me! etc.)
I felt the containers were more likely to be reused if they looked appealing to the consumer. I created illustrations of the soup contents and worked them together with the typography."
New work from Studio Output:
"Pandora Bell is an artisan confectionery brand from the West of Ireland, practising under the philosophy that a high quality daily treat is healthier – and more satisfying – than a mouthful of artificial flavourings. We were asked to create branding and packaging to give their mouth-watering products the sophisticated presence they deserve. The resulting designs take inspiration from vintage food packaging and labels, giving them a contemporary twist through the use of different production techniques for the graphic components. The logotype, silhouette and patterns are used in varying degrees across the packaging, and executed in a range of finishes from foil to screenprinting."
More images of this beautiful line after the jump.
Butter Cake from Nanatsukahara
"This butter cake is from a area called "Nanatsukahara" farm in Hiorshima pref., Japan. The place is known for its famous butter, and clients' comment on the product was "It looks like normal butter cake, but once you eat it, you can really taste the original buttery taste."
En-K de Caviar
Gone are the days of caviar at the table: Now you can enjoy this dainty delight on the go!
"En-K de caviar® is a slick, original tin containing 15 grams of caviar. It comes with a special caviar spoon, and its sliding lid delicately opens to reveal an exquisite arrangement of beautiful, glistening grains of caviar."