New Gourmet Settings
Various 52pc and 65pc boxes created for Costco. Clean & simple design is coupled with straightforward copywriting to allow the consumer to quickly identify all the features of the product. The innovative box structure (designed by Kerr+Company) allows the consumer to view all of the pieces included in the set at a glance.
Design and creative direction: Stéphane Monnet and Agnes Wong - Design Agency: Monnet Design
To save cost on printing, these four 20pc boxes use one generic outer box design. Each of the four patterns has its own coloured inner tray to differentiate it from the others when merchandised on the store shelf. Clean & simple design is coupled with straightforward copywriting to allow the consumer to quickly identify all the features of the product.
In an effort to greatly reduce their environmental impact, Gourmet Settings is experimenting with the elimination of PVC from their packaging and using 100% recycled pulp paper trays. This 20pc Easy Settings (a sub-brand of Gourmet Settings) box was part of a pilot project and has since been put into full production.