Student Spotlight: Limon & Nada

Designed by Barcelona based designer Mika Kañive. 

"Designed for the Packaging Design Master Degree at ELISAVa, Escola Superior de Disseny. This project included the design of a new bottle for Minute Maid and the new graphic style for it's label Limon & Nada that became into a line of 3 flavors."

"What I tried to represent in the bottle as in the graphics was the natural essence of the product. The bottle was inspired from the forms of a pear, rounded and irregular. For the label design I explored the hand made illustration which helped me to represent the natural essence of the product. Having all that defined, I made the Fresa & Nada and Naranja & Nada juices to have the line completed."

Comments

[PP]

Nice, but it will be hard to beat Limon & Nada current sketchy/illustrated package design.

[Patrick]

Neat. Good call, PP

[whirlwind11]

Limon y Nada's current design is not fussy and doesn't throw in any extraneous elements but this design here seems a bit too simple. It comes across amateurish and unfinished like it came straight from the sketchbook. It's a great start as a sketch but not as the finished product.