Lavernia & Cienfuegos designed the packaging for Codizia Man, counterpart to 2010 Dieline Award winner Codizia
“Codizia for Men is a male fragrance from the same brand which was launched three years ago the female market. It shares the quality product positioning, differential, and has a much lower price than high-end colognes. The packaging communicates similar attributes: sensuality, elegance, dynamism, etc. It does this following the same language and some of the characteristics of its female predecessor, as in the solution for the join between body and cap, but with changes that reaffirm their male personality: the colors and the volume, which moves from the horizontal to a vertical position for Codizia for Men. Is also distributed exclusively in the MERCADONA chain of supermarkets.”
