"Like Sushi or Acupuncture, Japanese ideas for health and wellness have proven refreshingly wise. Rooted in traditional Kampo technique, SOKENBICHA arrives then as the revival of bottled tea -- offering five formulas that balance ancient wisdom with modern taste. The most preferred bottled tea brand in the Japanese market, the opportunity then was to develop a new and comprehensive Brand Strategy, Identity, and Packaging System for SOKENBICHA to grow into new markets authentically, consistently, and powerfullly, without being lost in translation."

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