Before & After: Antigua Cruz Tequila

 

Buenos Aires based Tridimage was chosen to redesign Antigua Cruz Tequila’s global packaging. Details, and before shot, after the jump.

 "Mexico based company Tequilera de Arandas, commissioned Tridimage to redesign Antigua Cruz Tequila´s structural and graphic package.

The previous bottle was also used by other Tequila brands, with the loss of uniqueness and differentiation, while the label design was not competitive in today's dynamic international Tequila´s market.

Tridimage created the structural design of a glass bottle with premium personality, standing out from the competition by using sophisticated and expressive resources of high visual impact. 

The new screen-printed graphics introduced a new icon and logo redesign that conveys the polarity between classicism and modernity. The structural and graphic design of the new presentation case plays with the brightness-matte opposition of its surface finish."