"CHAPFIX was created to fill a crucial void in the lip balm market. All men experience chapped lips and we realized that they are faced with three choices < buy the classic stick, a squeeze tube, or a messy lip balm pot which needs to be applied with your finger. Lip balm packaging has remained relatively unchanged and unisex for nearly 100 years. I wanted to design something unique that fit a mans lifestyle as well as prevent and fix chapped lips." More info after the jump.
Lead designer, Sean Patrick Smith, says "I created the component half the width of a regular tube so that it lays flat in a guys pocket. Also, so that it fits in tight places like the tiny pocket in jeans or the MP3 pocket in most running gear. The width was determined by taking into consideration the diverse shape of men's lips. It can be used horizontally for thin lips and vertically for men with larger lips. The cap is angled and rounded so that it slips easily into pockets. The grip on the side was designed so that CHAPFIX+ will not easily slip out of your fingers.
We chose the ingredients based on what men really need < something natural and beneficial. When men use lip balm it's usually because they are being reactive as opposed to proactive. Which means they use it when their lips are already chapped < hence CHAP-FIX. CHAPFIX+ is made with a natural base including Beeswax, Mineral Oil, Coconut Oil, Aloe Vera, and Vitamin E. It also has SPF15 with UVA/UVB protection and is PABA free. These ingredients are essential for the neglect and torture that men inflict on their lips."