Mew Cereal Milk

"A new cereal soy milk product to market to young, urban people who enjoy a fun lifestyle. The packaging shows a fun activity for each flavor."

Designed by Default

Comments

[Daniel Feary]

cool art direction!

[Jason]

It might just be me, but the art doesn't seem to convey the fun and youth the brief calls for. In particular, the washed-out colors and blocky, rigid art style do not seem to contribute to fun and/or youth.