Peter Popple’s Popcorn is a new range of healthy snacks made with ‘Mums in mind’ as a lunchbox filler or an anytime treat. Designed by Family and friends.
The product is made with only natural flavours and ingredients and is ‘air popped’ meaning it’s cooked without using lots of greasy oil.
Family (and friends) have devised the name, identity and packaging design, as well as trade stands and flyers for launch.
The Peter Popple ‘P’ character brings to life the world of a foody scientist who is mad about popcorn and explains to children the amazing natural process that makes popcorn go pop.
The phrase "It's popalicious!" has also been trademarked with the intention of building future brand recall.
The brand was launched at the 2010 speciality fine food fair in London with orders being received from both major retailers and smaller delis.