“The range sees product collaboration between the premium baked goods manufacturer Northumbrian Fine Foods and the long established British confectioner Thorntons.
The cookie packaging was created by Yorkshire based designers Robot-food, who worked closely with the Thorntons in-house studio to develop a design that was faithful to their new house brand style. The fresh look features sweet-shop stripes and a colour palette that evokes a child-like sense of Wonder.”
“With a history of working with both companies on packaging design and branding, Robot-food played a significant role in getting the product to market by also assisting Northumbrian Fine Foods in securing the license contract.
Creative director Simon Forster said: ‘These cookies are the best I’ve tasted and we had to come up with a design that heroes the great product, while reflecting Thorntons brand values and heritage.’
The range consists of four flavours using distinctive Thorntons ingredients. These include triple chocolate chunk, Sicilian lemon meringue, praline with milk chocolate and dark chocolate-coated stem ginger.”
