Zune
by Ivan Navarro on 10/11/2010 | 1 Minute Read
New York based Atlason created the Zune accessories packaging. More info and photos after the break.
"Compared to previous clamshell packages, the new executions are more space efficient, have less environmental impact, are easier to open and the usage scenario unfolds in a semantic way. The 'unboxing' is linear, so all cables and components relate to a graphic inside the box lid that serves as a quick setup guide. Plastic tray has been traded out for a 80% recycled paper pulp, begasse. Begasse has a velvety texture and is more refined than what comes to mind when you think of paper pulp."
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