The "it" Bar

The latest chocolate bar from famed NY candy store Dylan's Candy Bar:

"The "it" Bar is a chocolate bar designed to appeal to the adult Dylan's Candy Bar shopper. The challenge with creating the packaging for this product was in striking a balance between the sophistication of the intended buyer and the playful, colorful spirit of Dylan's Candy Bar. Another challenge lay in the fact that it was a product that needed to stand out within a store that is overwhelming in terms of the sheer number of colors and patterns used. Subtlety was the answer. The “it" Bar was packaged in a white textured box with blind embossing, foil stamp and tip-on label. We believe the challenges were met on all ends!"

     

Comments

[ron moss]

wow, dylan's candy bar is really moving up the chain! i wonder if they have a new creative director or something. that place normally gives me a headache. nice one.

[carmen]

i actually know the creative director! and she is new - like 6 months in on the job. so amazing, right? she's making dylan's candy bar classy yet fun and worth going to!

[pencil_skirt]

one word: benetton.

[a]

same word: benetton

[Matt(Matstijmes.com)]

Wayyy too easy =o