The "it" Bar
The latest chocolate bar from famed NY candy store Dylan's Candy Bar:
"The "it" Bar is a chocolate bar designed to appeal to the adult Dylan's Candy Bar shopper. The challenge with creating the packaging for this product was in striking a balance between the sophistication of the intended buyer and the playful, colorful spirit of Dylan's Candy Bar. Another challenge lay in the fact that it was a product that needed to stand out within a store that is overwhelming in terms of the sheer number of colors and patterns used. Subtlety was the answer. The “it" Bar was packaged in a white textured box with blind embossing, foil stamp and tip-on label. We believe the challenges were met on all ends!"