Hapee Toothpaste Concepts

01_Hapee_Packaging_Stripes 03_Hapee_Packaging_HandDrawn 05_Hapee_Packaging_Flavors 09_Hapee_Packaging_Elements 

Several concepts by Manilla based Vgrafiks Design + Branding for the Hapee toothpaste range:

"Hip and clean playfulness freshly delivered in a toothpaste box. Lamoiyan Corporation, a local toothpaste giant, collaborated with us to think of packaging design concepts for their 2009 toothpaste product range. 

Asking us to come up with something 'explosive,' and 'outrageous,' we reasoned that the only way to achieve that would be to contradict yourself and deliver something unexpected. 

Our concepts elevated their current packaging design and gave them a more sophisticated and international feel."

Many more images after the jump.


02_Hapee_Packaging_Stripes1

04_Hapee_Packaging_HandDrawn1
06_Hapee_Packaging_Flavors1
07_Hapee_Packaging_LessIsMore
08_Hapee_Packaging_LessIsMore1

10_Hapee_Packaging_Elements1