Hapee Toothpaste Concepts
Several concepts by Manilla based Vgrafiks Design + Branding for the Hapee toothpaste range:
"Hip and clean playfulness freshly delivered in a toothpaste box. Lamoiyan Corporation, a local toothpaste giant, collaborated with us to think of packaging design concepts for their 2009 toothpaste product range.
Asking us to come up with something 'explosive,' and 'outrageous,' we reasoned that the only way to achieve that would be to contradict yourself and deliver something unexpected.
Our concepts elevated their current packaging design and gave them a more sophisticated and international feel."
Many more images after the jump.