Neige Ice Cider

 

"Inspired by the technique used to make ice wine and by Québec's very particular climate, Neige (meaning snow in English) ice cider was born out of this Canadian province's terroir, which has the extreme cold winter temperatures needed to produce the concentration of sugars for its creation.

The cidery La Face Cachée de la Pomme approached Chez Valois to redesign the brand identity and packaging of the product line. The goal was to reafirm the leader and trendsetter position of this premium brand in the ice cider category as well as reinforce its recognition on the international market. 

To achieve this, a clean and minimalist design was created based around a pattern of snowflakes that can be found throughout the product line. A lot of subtle elements were also included in the design of the packaging, such as a peel-off label on the back of the bottle that allows to include more information on the history of the cidery and on the fabrication process of ice cider. Custom packing tape was also created to help identify which of the three versions of the product can be found in the shipping boxes."

Several more images after the jump.

 

  

     

Comments

[buy r4ds]

Golden amber colour. Some very small bubbles frrom carbonation. Very nice apple aroma, Sweet and pleasant. Flavour is very sweet and fruity. Very strong apple flavour. Very good cider. Supried by the carbonation.

[Maja Pelc]

I like the effect achieved with just the back label. The "sandwich" type of paper enables it to be used in so many ways. It gives the main design background with the design printed on the glue side, and contains additional information because part of it is peeled off. Smart choice.

[Daryl Woods]

I expect that many would purchase this product as a gift. I would certainly be impressed if I received it. The pattern is exquisite. The type is cool and clean. The total effect is stunning. Excellent work!Best of all, it's available in my market. I'll be buying soon.

[jim c]

if the cider is as good as the packaging then its a winner! we visited quebec last november and discovered a market that is yet to be undiscovered by north americans and across in europe.

thanks for the fantastic write up!

to learn more about ice cider and traditional hard cider visit the real cider community at http://www.real-cider.co.uk