“Inspired by the technique used to make ice wine and by Québec’s very particular climate, Neige (meaning snow in English) ice cider was born out of this Canadian province’s terroir, which has the extreme cold winter temperatures needed to produce the concentration of sugars for its creation.

The cidery La Face Cachée de la Pomme approached Chez Valois to redesign the brand identity and packaging of the product line. The goal was to reafirm the leader and trendsetter position of this premium brand in the ice cider category as well as reinforce its recognition on the international market.