Method has just taken the wraps off their next generation of laundry detergent, a patent pending highly concentrated formula, 50 loads in one small bottle:

“Big news, people against dirty! a new laundry day is dawning. we’re thrilled to introduce you to the world’s smartest laundry detergent: method laundry detergent with smartclean technology™. this revolutionary new detergent is powered by a patent-pending formula in a custom-designed pump bottle that will transform laundry as we know it. there’s no time like a new year and a new decade to say out with the big ol’ jug, and in with the new.”

Drummond Lawson, Method’s Director of Sustainability explains some of the eco benefits of the new Method Laundry: