This is not working for me. I have found, from designing for the food industry for many years, that people / customers do not like to be reminded so literally of the animals that potentially suffered for their products (unless the imagery is telling a good story -- aka the "supermarket pastoral"). I am also disturbed by the "hair" factor close to my clean, sterile food product. Cows have lice and parasites and generally muck about in their own waste.

i agree! a little too close to the source...

still very clever, though.. I still wonder how well it will work on stores. but on the flip side, it might appeal to customers from so boldly breaking from the norm

Nice idea. But i fine the cow skin very unappetizing, I think it will fail on the shelf and if it doesn't sell it doesn't work regardless of how well the design is.

I am equally disturbed...I don't want to see hairy cow skin in my fridge. That's why when other brands want to feature cow print, its done in a graphic and whimsical way!

i think its brilliant! i wish my team did this piece :)

it's interesting but the monor logo is simply ghastly...

Also, why is the box so fat?

And the third issue I have with it is that it doesn't follow the colour conventions: 1,5% milk should always be blue...

I just designed something similar and I agree with cynthia... marketing research shows that costumers do not like to be reminded so literally of the animals.

But I have to say that the package looks good.

Cheers

agreed. kind of eew.

Consering the box looking fat, it could've easily been photoshoped so that it doesn't show in this particular pictures. :) But then again, that's how it's produced. It was not a matter of visual design and the carton it was made out of was not the agency's decision tough we should've considered it... I guess it was a compromise in the production phase.

In the case of the skim milk, a blue cow was to be a little bit awkward. In the sense of the convention you mention, the whole milk should've been red, right?

And the logo... you know a logo is designed by the designer and the client. The one you see is a slight improved version of what was there first, which has a ong tradition. But it wasn't replaced, since Monor isn't looking for a complete rebranding yet.

This was a first step in the agency's relationship with Monor.

- It does not conform with the international norms of colors for milk.- It has a slightly wrong composition (it should be kinda centered based on the fact that the cap is big and white - contrasting)- Too little difference between the Chocolate Milk and Whole Milk as color goes- The Typeface is not working with the whole milk skin. Maybe if they did a true branding of the cow with the logo/product name and then photograph or photoshop it so the cow is not harmed.- 7 people out of 8 said that it's too disturbing and had good arguments.

Jimmy I just think you are too extreme...

Despite it is strange it is also interesting... I like it visually and conceptually.