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eple

by Yael Miller on 09/09/2009 | 1 Minute Read

Editorial photograph

Ferroconcrete was asked to develop the brand for éple, a sophisticatednew fruit store located at the Los Angeles Third and Fairfax Farmer’sMarket. We named the store, packaged the products and created thetagline House of Decadent Fruit. The name éple was inspired by thefirst fruit temptation in the Garden of Eden. The brand represents thecompany’s belief that fruit can be decadently packaged comparable tofine chocolates. In today’s health-conscious society, it’s nice to havehealthy gift options that are still beautiful and indulgent.