Ferroconcrete was asked to develop the brand for éple, a sophisticated
new fruit store located at the Los Angeles Third and Fairfax Farmer’s
Market. We named the store, packaged the products and created the
tagline House of Decadent Fruit. The name éple was inspired by the
first fruit temptation in the Garden of Eden. The brand represents the
company’s belief that fruit can be decadently packaged comparable to
fine chocolates. In today’s health-conscious society, it’s nice to have
healthy gift options that are still beautiful and indulgent.