Bell Bird Bay

New wine packaging by New Zealand based Tardis Design & Advertising:

"Rather than dumb things down for this cheap and chic supermarket label, Tardis Design were determined to honour budget wine buyers. Acknowledging that although they may not choose expensive wine everyday, Tardis appreciated that these buyers still want to feel good about themselves and their choices. The brand’s resounding success has been linked to its uplifting shelf presence – and it helps that it’s a great drop!"