Bear

New project sent in by London based B&B Studio:

"B&B Studio have created the entire visual world of BEAR. Starting with naming the brand, they have created the identity, packaging expression, stationery, right through to it's online presence. 

B&B was tasked with 'presenting the naturalness of the product' and helping it stand out from competitors in what is 'a very crowded sector', says Creative Partner Shaun Bowen. 

The name BEAR was chosen as a play on words - to embody the idea of naturalness, suggesting that nothing is added to the product and a bear foraging for fruit. The products are made from 100% fruit and whole grains."

Comments

[Mario]

Very simple. I like the visual, cleaner than what we usually see in supermarkets.

[yael]

The little fig leaf is cute, but somehow connects my mind to the "Bear Naked" granola brand, although the visuals are totally different.

[Jon]

Conceptually and aesthetically the fig leaf is wrong.

[wumi]

@Jon - I know what you mean the perspective is wrong it really bothers me. Though I doubt it's notice it displayed in a shop.