Pearlfisher creates brand identity for new Übershot energy drink:
"Pearlfisher has created the brand identity for new energy shot –Übershot – launching in the UK later this month from newly established Uber Drinks Ltd.
Übershot is positioned to deliver ‘energy for life with no lows’ and is looking to shake up the energy category by changing perceptions of what an energy drink can offer – and how it looks.
Übershot is targeting an audience of hard working young professionals and representing a more ‘socially acceptable’ face of energy drinks The small format, red aluminium shot bottle looks like nothing else in the category and has been created to support a healthy lifestyle of diet, exercise and sleep by giving people the energy they need to get through their working day and avoid the common afternoon slump.
Working as brand partners with the Übershot team, Natalie Chung Creative Director, Pearlfisher, said, 'The category is stigmatised and this is reflected in the compensatory and ‘samey’ design we keep seeing. Übershot is a challenging new face of energy needing an innovative and challenging design to reflect its positioning as an integral part of modern, professional life and so we have focused on creating a stylish and sophisticated, urban accessory'
Natalie continued, 'The bold icon reflects the message of the front facing tagline: ‘energy for life with no lows’. The small format aluminium bottle is also a true point of difference and design breakthrough for this category. It’s a small pack but expresses a big idea and me and the team are immensely proud of as it is one of our best designs to date, and it sets the standard for future Pearlfisher creativity.' "