Studio Spotlight: Elhombredelalata

Elhombredelalata studio features the work of Lluís Serra Pla. Most of his work is in the wine business. Since I thought the boxes rival the design of the wine labels, I thought I'd show you the boxes first and then see the wine labels on the bottles only afterward. Sorry for the tease - but I hope you'll enjoy it more this way!

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Wine Sols (‘only’ in Catalan)
As the own name indicates, the Sols is a sweet wine of Garnatxa of limited production. Enumerated by hand as a ticket of entry or a participation, every bottle has a unique number of the sequence. Yellow straw, blue sky, salmon... the color of the paper changes to distinguish the different ‘milléssime’, as it has been done always with the tickets of the village festival. Client: La Vinyeta | Designer: Lluís Serra Pla

Wine Llavors (‘then’ in Catalan)
Looking for a temporary link, the Llavors reflects his essence with a label that seems to be a piece of newspaper. The content is related to some moment of the life of the wine. A memorable event, a prominent article, or—as in that case that the year was so warm—a piece of the wheather forecast. In this way, using the memory, there is a temporary jump that links the personal experiences with those of the wine. (Laus award 2009 in packaging category.) Client: La Vinyeta | Designer: Lluís Serra Pla

Wine Puntiapart (‘point and new paragraph’ in Catalan)
As the somelier Josep Roca defined it in the Magazine of La Vanguardia the last fourth of January «It seems to have little muscle, as a stylized runner, but its pure fiber is revealed by the stretching in the mouth of the cabernet, the smoothness of the merlot and the local counterpoint of the cariñena grapes. As if it was a zoetrope, the bottle turns and turns and shows a sequence that never ends (don't miss the animation after the jump!). As the wine that has warmed the oak tanks and in the bottle continues a long process, the bottle looks for the ideal point in which to give the maximum of itself. Client: La Vinyeta | Designer: Lluís Serra Pla

To see the wines themselves, continue reading.

Comments

[roomjosh]

Wow! This is impressive work for sure. I wish i could read their website. Fresh stuff.

[Amanda B]

I absolutely LOVE the last two. Amazing concept!

[Jordan Jelev - TheLabelmaker]

Marvelous work!Never seen this idea before to incorporate wine design with cinematography

[Brian Son]

Very nice! The moving illustrations are a very nice touch. The whole design is a nice departure from what is out there.

[bruce sival]

SHAME SHAME SHAME SHAME SHAME SHAME Luís Serra PlaTHIS IS IDENTICAL TO THE FRANCIS FORD COPPOLA DIRECTOR'S CUT ZOETROPE WINE BOTTLE!!! FROM 2004!!! WHAT ARE YOU DOING? COPY!

http://www.thedieline.com/blog/2008/04/directors-cut-w.html

[MJ.Sola]

That looks like a copy of the Director's Cut wine that was on here.

[epifita]

LOVE IT!!

[Mary M]

What do flying birds and long jumpers have to do with the wine?? The design does not relate to the product at all. The concept works for the Francis Ford Coppolla special director's cut bottles, since he is in the film business, but it is just very gimmicky here.

[Lluís Serra]

I think it is important to know the speech to understand the labels. "La Vinyeta" means "small vineyard" in Catalan, but also means "comic vignette". This duality gives meaning to all of this winery labels. They are structured like narrative fragments.

Heus: "Once Upon a Time" in Catalan. They are the first wines that come out each year

Llavors: "Then" in Catalan. The wine with 5 months in oaks. Use daily's fragments of the day he picked grapes

Puntiapart: "Point and new paragraph" and Catalan. The wine with 13 months in oaks. The end of the cycle. Use sequences endless. Each year is a sequence that relates any fact that has happened this year.

I hope that helps you understand a little more. La Vinyeta is a small winery. Very personal. And that is the reason labels are too