Designed by Australian based Bluefish Branding:
"MOSAIC™ was developed
for the most serious of coffee drinker. The connoisseur in search of
full body and a robust full flavour. It is a very strong coffee. Let’s
say it is not for the faint hearted.
We developed a branding device to reflect this philosophy and roughly
spray painted it directly on any packages, giving the brand immediate
gravitas and a notable visual difference (as well as pointing to the
very hand crafted nature of the product).
There was then an extension to the series with the addition of a 3 sku
pack contained in a miniature semi-recycled sack. Old sacks are used
and roughly stencilled with large design, then cut up and sewn into
three 250g pack sacks."