Wednesday
Sep022009
Marlborough Sun
The Malbourough Sun wine range is the latest project from Australian firm The Creative Method:
"The brief is to create a new series of wine labels from scratch. This is to include naming, identity and label design. The name and label needed to take advantage of the high profile of
Marlborough wines across the globe. It needed to have a clear point of
difference from other labels, as well as needing to standout on shelf,
have a sense of humour and most importantly create a talking point. If
there was a way that the labels could re-invent themselves each year
this would also be an advantage as the grapes were specifically
selected for each variety and need to display individual
characteristics.
Marlborough wines across the globe. It needed to have a clear point of
difference from other labels, as well as needing to standout on shelf,
have a sense of humour and most importantly create a talking point. If
there was a way that the labels could re-invent themselves each year
this would also be an advantage as the grapes were specifically
selected for each variety and need to display individual
characteristics.
This
wine label just won The Best Packaging Awards last weekend on Create
Awards 2009."
wine label just won The Best Packaging Awards last weekend on Create
Awards 2009."
Andrew Gibbs
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missy