Navy Blue designed this packaging for West 11 that was honored by Harper’s Wine & Spirits who had this to say about the design:
“The guys at design agency Navy Blue were given a mighty tricky brief
for West Eleven Cocktails. They were asked to communicate to both trade
and consumers that these premium packaged spirits were capable of
reproducing the genuine ‘cocktail experience’ at home and in bars. They
also had to avoid any associations with the dreaded alcopops, and all
the while stand out effectively on shelf. They deserve huge credit for
doing just that, with bottles that the judges said had “a nice hand
made feel, which captures the authenticity of the product well.”
