Rutherford & Meyer


Tardis Design is an agency in New Zealand with some attractive work. I liked their work for food purveyor, Rutherford & Meyer. Above is R&M's packaging for natural wafers. Tardis took a different angle on showing the product - a photo was taken overhead of the wafers and arranged in a symmetrical design. It's pretty and it also helps it stand out among other packaging with more traditionally photographed product photos.

Below, is their design for R&M's Honey Plus range (honey with added fruit flavors). These are simple and effective. Note the hex-shaped device in the fruit icons, which calls attention to its honey content in a subtle way.