Before & After: Ella

Before:

Ella_old_package

After:
PG_ella_new_3PG_ella_new

A dramatic makeover designed by Peter Gregson Studio (who did the beautiful Sopocani 100% Juice):

"This project is a redesign for already existing packaging for low fat dairy products "Ella" from "Mlekara Subotica". The family of products exists from milk, cheese and yogurt. We have a meaning that market is overloaded with boring and stereotype packaging design especially for low fat dairy products, and that is why we wanted to design something different. We have chosen derivative style with fine serif typography. Since the product is mostly consumed by women, the design has elements that remind of women magazines and fashion iconography. With this new packaging we want to inflect the consumers expectations and make them more aware of the nature of this product."

Share your thoughts on the redesign below.