Before & After: Briochin

Briochin gazmme-1Briochin-boite savon- 002

New work from C.Capital, a Paris based packaging design agency. They recently redesigned a line of home cleaning supplies for Briochen, a local and historic French brand. As a result, it sparked an 8x increase in sales for the brand. 

To celebrate the 90th anniversary of the brand, they created "le Briochin" a limited-edition, back to the basics cleaning soap. It is packaged in a very simple vintage blue tin.

Check out the "before" after the jump, and share your thoughts on the redesign in the comments.

Briochin old