Tesco Tortilla Chips
Designed by Pemberton & Whitefoord:
The agency created “the Bandito”, a comical character who changes outfit and accessories according to the type of chips, bringing a touch of humour to a product which is, after all, fairly mundane. He is dressed in a Hawaiian shirt with sunglasses and a portable phone for the Cool Bandito version, has a water bottle extinguisher and red cheeks for the Chilli Bandito version, etc. Moreover, the strong colour codes increase the display impact.