Piper Heidsieck - Rosé Sauvage by Viktor and Rolf

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One of my most favorite designs:

“How do you do something new with something timeless? We had only one answer: reverse the proportions” This is how the two Dutch fashion designers Viktor & Rolf express it. For in fact, if there is indeed a domain in which tradition reigns, it is that of champagne. 

So the designers kept all the traditional graphic features of champagne (bottle, cork, ice bucket, glass, and labels) but thought that if champagne could turn one’s head, it was only necessary to reverse all these visual elements to amplify this impression, and especially to differentiate the Piper Heidsieck brand from its competitors by recreating the packaging of the champagne.

The idea of working with such an exciting signature as Viktor & Rolf is born from a strategic and creative design management partnership between Piper Heidsieck and BETC Design. The bottles of Pieper Heidsieck Rosé Sauvage signed by Viktor & Rolf were launched on the market at the end of October 2007 in several duty free shops and in exclusive bars and wine bars. This is therefore a limited-time edition. 

The glass bottles are covered by a sleeve produced by Sleever International, a leading global company in this very innovative area of packaging design."