Sanity

New work from Australia based Percept Brand Design:

"Sanity is a retail brand of hair product made by Hair and Beauty Partners in Padstow, South of Sydney.

They came to Percept Brand Design because they had great products that were underachieving in the hair salon retail environment and needed new branding and packaging redesign. They requested an eye catching new design to reinvigorate their branding and give it a strong vibrant shelf presence that would appeal to their youth target market of 15-30 year olds.

Percept opted for simple design and bold colour to maximize shelf impact. All products are colour coded according to use and the products when viewed together form a strong set. The redesign of the brand logo itself, is clean and contemporary which will appeal to the youth market and depending on each variant, the corner is slightly modified to indicate the purpose of that particular product.

The client has reported a 35% increase in sales of the product since its rebranding."

 

Comments

[Kim]

Maybe it's because I'm not familiar with the brand, but I didn't read "Sanity," I read "San'ty." Other than that, I do like the colors and the cohesiveness though the brand.

[wht?]

That's how i read it as well.

[diego]

sorry but i read "sanitaires"

[Ben]

I read it as Sanity, but only after having a closer look. I suppose they must have done something right since it has had a 35% sales increase!

[Jordan]

I really dig the use of the Aqua Net magenta. I think I saw something like this in a student book circa 2004.