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Friday
Aug212009

Cricket edition Marmite

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I found it interesting that in Australia Johnnie Walker released a cricket edition can and in England we have a very similarly designed commemorative Marmite package. I would be interested to see which one came out first. Is it a case of great minds think alike?




Marmite June 2.JPG


The Marmite package lends itself really well to the form; the size, shape and even the weight of the package is absolutely reminiscent of a cricket ball. The stitching detail on the side is very realistic and the print quality very good. Another great representation of Marmite's brand associations and extensions. 


Photos from Google images and from photoverulam's flickr

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Reader Comments (3)

Have blogged here, wondering if the contents is any good?

Link: http://wp.me/pglBk-km
August 21, 2009 | Unregistered CommenterPhil
@Phil, I have the feeling you'll either love it or you'll hate it.

Let's not forget a previous line extension, the Guinness Marmite for St. Patrick's Day.

http://www.perezfox.com/2007/02/20/marmite-guinness/
August 21, 2009 | Unregistered CommenterPrescott Perez-Fox
great minds think alike? how would you answer the same brief?The johnnie walker can is ver nice and alot better than the marmite is marmite a major sponsor or just trying to cash in?
August 22, 2009 | Unregistered Commenteryogospewinacan

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