Friday
Aug212009
Cricket edition Marmite
I found it interesting that in Australia Johnnie Walker released a cricket edition can and in England we have a very similarly designed commemorative Marmite package. I would be interested to see which one came out first. Is it a case of great minds think alike?
The Marmite package lends itself really well to the form; the size, shape and even the weight of the package is absolutely reminiscent of a cricket ball. The stitching detail on the side is very realistic and the print quality very good. Another great representation of Marmite's brand associations and extensions.
Photos from Google images and from photoverulam's flickr
3 Comments | Posted on
Friday, August 21, 2009 











Reader Comments (3)
Link: http://wp.me/pglBk-km
Let's not forget a previous line extension, the Guinness Marmite for St. Patrick's Day.
http://www.perezfox.com/2007/02/20/marmite-guinness/